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pagerank,
update
For those of you not yet aware, Google is currently updating the PageRank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the Google Rankings.
What Is PageRank?
Without getting into too much detail, PageRank is essentially a score out of ten as to the “value” of your site in comparison to other websites on the Internet. It is based on two primary factors; the number of links you have pointing to your website and the value of the links pointing to your website. The value is calculated based on the PageRank of the page linking to you and debatably the relevancy of the page linking to you (there is no hard evidence to back up the relevancy factor in regards to PageRank that I have seen however it definitely is a factor in your overall ranking).
If you are interested in more information on PageRank you would do well to visit the many forums and articles on the topic and also visit Google’s own description on their website at http://www.google.com/technology/ where they give a brief description of the technology.
What’s New?
The most current PageRank update will undoubtedly cause a larger stir than usual in that many sites have shown drops in their visible PageRank while at the same time showing significant increases in their backlinks. This fact reveals that one of three things has occurred in this latest update:
1. Google has raised the bar on PageRank, making it more difficult to attain a high level, or
2. The way they are displaying their backlinks has changed, or
3. The way they calculate the value of an incoming link has changed.
Any of these are possible and has been noted in the past as something they are willing to do. Additionally, it is possible for all to occur at the same time.
As we don’t like to use client’s as examples I will use the Beanstalk site, backlink counts, and PageRank changes as the meter by which the following conclusions are drawn, however this information was attained through looking at a number of client website, and their competitors.
http://all-seo-tip.blogspot.com/search/label/Google
What Is PageRank?
Without getting into too much detail, PageRank is essentially a score out of ten as to the “value” of your site in comparison to other websites on the Internet. It is based on two primary factors; the number of links you have pointing to your website and the value of the links pointing to your website. The value is calculated based on the PageRank of the page linking to you and debatably the relevancy of the page linking to you (there is no hard evidence to back up the relevancy factor in regards to PageRank that I have seen however it definitely is a factor in your overall ranking).
If you are interested in more information on PageRank you would do well to visit the many forums and articles on the topic and also visit Google’s own description on their website at http://www.google.com/technology/ where they give a brief description of the technology.
What’s New?
The most current PageRank update will undoubtedly cause a larger stir than usual in that many sites have shown drops in their visible PageRank while at the same time showing significant increases in their backlinks. This fact reveals that one of three things has occurred in this latest update:
1. Google has raised the bar on PageRank, making it more difficult to attain a high level, or
2. The way they are displaying their backlinks has changed, or
3. The way they calculate the value of an incoming link has changed.
Any of these are possible and has been noted in the past as something they are willing to do. Additionally, it is possible for all to occur at the same time.
As we don’t like to use client’s as examples I will use the Beanstalk site, backlink counts, and PageRank changes as the meter by which the following conclusions are drawn, however this information was attained through looking at a number of client website, and their competitors.
http://all-seo-tip.blogspot.com/search/label/Google
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